Matt Mihaly, born June 21, 1972, is CEO and Lead Developer of Sparkplay Media and is known for pioneering the sale of virtual assets in online games.

Matt Mihaly


Matt attended Cornell University, receiving a bachelor's degree in political science, in 1994. During college, he became involved in MUDs, especially Batmud, where he was an implementor named Wiz. In 1996, he founded Iron Realms Entertainment and became lead designer and producer of Achaea. In 1997, he pioneered the Virtual Assets Model, holding auctions for virtual weapons and armor in Achaea. In 2007, he broke off of IRE and founded Sparkplay Media, and started to create Earth Eternal, a 3D MMORPG currently in development.


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